E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Head of Product Design
Read case study →Design that solves real problems
I craft intuitive interfaces for early-stage startups. 9,711 projects shipped.
Last updated 2026-06-04 20:16 UTC. See my work →
Featured Projects
Creator Platform Rebuild
Designed a design tool integration that seamlessly sits alongside existing professional applications. Role: Design + Strategy
Read case study →Payment Flow Optimization
Built a remote collaboration tool with focus on async-first workflows and team communication. Role: Design System Owner
Read case study →What I do
Product Definition
From concept to spec, we validate direction through research
UX/UI Design
Pixel-perfect interfaces across multi-platform. I ship design systems
Design Leadership
Scale design practice. I offer strategic guidance
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Sarah Chen, Founder, Series B Fintech
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's create something
I'm booking for consulting. 2026 cycles are filling up.
Insights
The Myth of Pixel Perfection
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Design Decisions Under Uncertainty
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
On Burnout and Shipping
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.